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What’s in a name
in-Trek-a: “in” to symbolize the inward change a leader goes through to accomodate listening and adapting to market feedback that can fuel the evolution of their idea. “Trek” to symbolize the willingness to journey through all the trials and errors over time to realize an idea/company’s growth. And “a'' for that sound of “ah” we make when we realize something that is profoundly true.
The intreka Story
I started intreka because I love the passion, creativity and guts of Founders and Leaders that are looking to really reach to realize their vision. Over many years, I kept seeing how so many business owners and Founders have deep expertise in the product or service they sell, tremendous work ethic, but a lack of the support they needed to efficiently and effectively crack the code to predictable growth. Their success was being slowly drained or delayed through a parade of random vendors and inexperienced team members all serving as point solutions as opposed to an integrated way of operating to listen, learn, adapt - grow!
In the late 1990s, Chris has been helping tech start-ups and scale-ups across a number of verticals grow from an idea to millions in annual revenue. His sales leadership has helped take companies from Seed to Series A, B and C and multiple times lead annual revenue growth from a couple hundred thousand to over $10 million in under 3 years. Chris has held many different titles in his career such as CEO/CRO/COO/VP, but always as the sales leader and operational architect who has held ownership over various functions such as: Enterprise Sales, Inside Sales, Customer Success, Sales Operations, Sales Development Teams, Business Operations, Finance, Legal and Compliance. Chris is also a licensed attorney and admitted to the bar in CA, NY, and D.C.
He started his career with a decade working on Wall Street as a Financial Advisor for Merrill Lynch and a Fixed Income Institutional Salesman for Bankers Trust and Citigroup. In the late 1990's he decided the real action was no longer on a bond trading floor but in building and helping grow young tech companies and he has never looked back.
About Chris
